Jump to content

DONT STAY LURKING AS A GUEST,

JOIN TEF AND BENEFIT FROM MEMBERSHIP:

CLICK HERE TO JOIN.
Sign in to follow this  
Social Integrator

Voltimum - Shoppers get to experience lighting before they buy with virtual reality from Signify

Recommended Posts

Social Integrator

How do you visualise the right light for your store or city before you buy?

Signify is helping its customers do just this with the help of apps that provide an experience, showcasing the possibilities for lighting using virtual reality (VR). Now customers can step into a virtual world to visualise how lighting can transform their fashion store or city street.

Professional fashion retail customers simply download the new Philips Fashion Lighting VR iOS or Android app to their phone and place their device in a VR headset. Accurate 3D renderings enable them to then immerse themselves in a virtual fashion store and see first-hand how lighting can make shop windows more dynamic to attract a shopper’s attention and draw footfall into the store.

The app lets them visualise the power of lighting to make whites brighter, blacks crispier and colors more vibrant. And it illustrates the importance of lighting in virtual fitting rooms to positively influence the buying decision.

 “The reaction from retail customers is very positive,” says Ronald Gelten, Retail Fashion Lighting Manager at Signify. “They tell me wow this is fantastic, it’s amazing to see the store change when I alter the lighting – you really feel like you’re there. It makes my job that bit easier as virtual reality is a hugely powerful addition to our sales toolkit.”

 

Virtual city experience

Meanwhile, Signify’s new Philips Urban VR experience takes city lighting managers and planners on a journey along a virtual street, allowing them to visualise different effects from Philips street light luminaires as they walk down the road. The interactive experience allows them to make more informed decisions when selecting the lighting that’s best for their city or town. Signify has created a virtual city center, park and residential area.

“Lighting is a visual medium. This innovative app lets potential customers step into a virtual world where they can see how lighting and different designs  such as patterns cast by the different luminaires will look to citizens. Designers, managers and smart city planners can see for themselves and feel assured about their choices,” said Chris Damkat, VR Specialist at Signify.

“Today’s virtual reality technology is more affordable and accessible than ever before. It engages the senses, making it the perfect visualization tool.”

Brand: 
Thumbnail image: 
trying-out-virtual-reality.jpg
Teaser: 
Professional fashion retail customers simply download the new Philips Fashion Lighting VR iOS or Android app to their phone and place their device in a VR headset.
Main image(s): 
virtual-reality.jpg
Date of publication: 
18/01/2019
Target group: 

View the full article

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

×

Important Information

Terms of UseWe have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.