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Pv & smoke alarms !!!!!
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<blockquote data-quote="Sidewinder" data-source="post: 268070" data-attributes="member: 9512"><p>Steps,</p><p></p><p>It's about marketing mate.</p><p></p><p>Your USP, how you can differentiate yourself from the others out there.</p><p></p><p>IF you can demonstrate that you have the AICO smoke alarm installers course, and the Honeywell heating control course, and none around you have, then this would be a means of legitimately distancing yourself from the others, they, may, still be sufficiently competent, but, you have the "certs" to prove it and thus, you can use these as sales and marketing tools.</p><p></p><p>Whilst we may well be sparks, first and foremost, those of us who are "self-employed" are salesmen and businessmen, running a business to pay our bills/wages etc.</p><p></p><p>Thus we HAVE to sell and market ourselves.</p><p></p><p>Just as Specs has said several times, we have to understand running a business first and foremost, because, if you can't be successful at running the business side of things, no matter how good a spark you are, you will end up bankrupt.</p><p></p><p>IYKWIM</p></blockquote><p></p>
[QUOTE="Sidewinder, post: 268070, member: 9512"] Steps, It's about marketing mate. Your USP, how you can differentiate yourself from the others out there. IF you can demonstrate that you have the AICO smoke alarm installers course, and the Honeywell heating control course, and none around you have, then this would be a means of legitimately distancing yourself from the others, they, may, still be sufficiently competent, but, you have the "certs" to prove it and thus, you can use these as sales and marketing tools. Whilst we may well be sparks, first and foremost, those of us who are "self-employed" are salesmen and businessmen, running a business to pay our bills/wages etc. Thus we HAVE to sell and market ourselves. Just as Specs has said several times, we have to understand running a business first and foremost, because, if you can't be successful at running the business side of things, no matter how good a spark you are, you will end up bankrupt. IYKWIM [/QUOTE]
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